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So beyond greening is all about next generation inherently clean, sustainable technology and serving the underserved. Those become the key strategies for tomorrow. Those are tomorrow"s technologies and markets and I would argue that any company needs to be thinking about both but if you"re an entrepreneur, a fresh entrepreneur starting a new company you can leap immediately to beyond greening, right. That really becomes the name of the game and for us at the center for sustainable global enterprise that"s our primary focus, the beyond greening strategy.