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So there's an action research platform built around that. So the base of the pyramid area is one of our core platform areas and as I mentioned before they are now going at a dozen base of the pyramid learning laboratories around the world and we're trying to network those together into a global learning lab network around base of the pyramid. So, that's one of the areas of focus for the center and that then translates into the MBA program and we're able to offer a course work focused around that, offer student internships and opportunities in that area and more and more kind of full time placement in that one. We're having MBA students with that developing knowledge and skill in that area and then companies are looking to hire them, you know, so it becomes a virtuous circle that way.