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This is where the multinationals can actually learn and those are the natural partners, but I think one of the greatest fears is that, oh, these big multinationals come in and they're going to put all of these local companies out of business. I think quite the contrary, they're the natural partners. They've been the innovators, so the multinational has the ability to come in and be catalytic, right. First of all, you know Philips can supply the LEDs, I mean they're in the LED business and they're trying to figure out how do they really grow the LED lighting market and they're at a bit of a loss to figure out. It's growing right. I mean it's growing fast enough just in these niche applications to justify an LED business but this is a potentially mass market for LEDs but it would require a great leap and a completely new business model. It requires wide space in the company to incubate it, it requires a different set of metrics to measure that as a new business. It can't be a line extension of a current business or else they'll kill it and so it requires internal innovation within the company on a very substantial basis in order for it to happen, but there's no reason why that couldn't happen.